Kerala tourism board Essay Example | Topics and Well Written Essays - 2000 words

Kerala tourism board - Essay ExampleIndia, was a tourism destination well known for taj mahal, fatehpur sakri of agra, the Rajasthan palaces as these attractions were maintained to partially towards enthralling the holidaymaker who comes to India. Tourists started prying for something different other than this conventional heritage destinations and Kerala tourism board has shown an alternative for this cause with their vibrant features showcasing Kerala in par with Bali of Indonesia.We placed less emphasis on comfort, more on environment, experiencing local culture, cuisine, cuisine, history and the counselling of life of local people says Jose Dominic ,M.D ,KTDC .The statement was an applied absolutely in practical and due to this singularity it was placed at a distinctive level in the tourism map of the world.Taj group of hotels, the CGH earth2 was submissive in giving tourism in Kerala a corporate look. It mobilized the business travelers to choose Kerala as a viable destinat ion for both business and leisure. Thus taj group of hotels played in promoting tourism in Kerala .The stark communications pvt ltd a thiruvananthapuram based communication agency was successful in promoting Kerala as an grievous tourist destination. The stark communications adopted a variety of marketing mix and actively intercommunicate Kerala in various international tourism f spreads and campaigns.2Weakness Red tapism and bureaucracy. inadequacy Integration between various giving medication departments.Lack of adequate infrastructure.Lack of night life.Beverage costs are high.Lack of proper air connectivity.Lack of proper waste management systems.Lack of professional expertiseHigh service charges.Lack of good shopping facilities at tourist attractions.Lack of train connectivity.India being a democratic country, the bureaucracy existed in every part of the governance in most of the states. The developments initiation and implementation is an uphill confinement the file has t o fallow a long hierarchy in various departments. By the time the run into initiates the investments costs rises.The service charges on various facilities like river cruises, the accommodation were high. There is no adequate connectivity by dint of train routes as the train route is concentrated along the major cities but not to the tourist destinations in specific. Night life can be seen in five stat hotels only in selected destinations, as this option was not provided due it relevance to eruption of violence at night time .Kerala is not well connected through air route, international tourists has to land at the metro cities like Chennai ,Mumbai ,Delhi. The call off duties are very enough than the other neighboring statesOpportunitiesHeritage tourism Vast